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Paulo Duarte Valente Almeida da Silveira

Paulo Duarte Valente Almeida da Silveira

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Doutorado em gestão (Universidade de Évora), com especialização em marketing, leciona na área de marketing há mais de 25 anos. Mestre em gestão pelo ISEG e licenciado em economia pela Nova SBE (ex- Faculdade Nova de Economia).

Os interesses de investigação estão relacionados com marketing digital, shopper marketing e marketing verde.

As ações de consultoria e de transferência de conhecimento têm estado direcionadas para estratégia de marketing, estratégia de comunicação digital, estudos de mercado e shopper marketing.

Predictors and outcomes of individual knowledge on early-stage pandemic: social media, information credibility, public opinion, and behaviour in a large-scale global study
Duarte, S.P.
2021 Information Processing & Management 10.1016/j.ipm.2021.102720
Marketing and communications channels for diffusion of electricity smart meters in Portugal
Duarte, S.P.
2020 Telematics and Informatic 10.1016/j.tele.2020.101385
The Influence of Advertising at the Point-of-Purchase on Shoppers and Brands: An Empirical Study in Convenience Stores
Duarte, S.P.
2023 Communication Today 10.34135/communicationtoday.2023.vol.14.no.1.9
The influence of customer retention time on slogan recall and recognition: An empirical study
Duarte, S.P.
2018 International Journal of Economics and Business Administration 10.35808/ijeba/147
The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants
Duarte, S.P.
2019 International Journal of Economics and Business Administration 10.35808/ijeba/194
An Empirical Study on the Impact of Brand Loyalty in Remembering Slogans
Duarte, S.P.
2020 International Journal of Economics and Business Administration 10.35808/ijeba/476