Martinha Piteira is an adjunct professor at the Polytechnic Institute of Setúbal. She is a member of the Department of Systems and Informatics at the School of Technology. Martinha holds a PhD from the University Institute of Lisbon (ISCTE-IUL) in Information Sciences and Technologies. She has a master's degree in Information Systems Management from ISCTE-IUL. Martinha is an associate researcher at the ISTAR research center - IUL. Her research interests include Information Systems, Online Learning Systems (e-Learning), Gamification, Educational Games, Human-Computer Interaction, Usability and Accessibility, Ethics in the context of Information Systems and Artificial Intelligence.