Professor of Marketing at the School of Business Sciences of the Polytechnic Institute of Setúbal, I carry out teaching and research activities mainly in the areas of Brand Management – Brand identity, brand personality – often related to sustainability issues.
In this context, I have been publishing articles in international journals, participating in scientific events and research projects.
In addition, I have developed other activities related to the coordination of training offers (undergraduate and master's degrees in brand management) and mobility programs in several countries.