Professor of Marketing at the School of Business Sciences of the Polytechnic Institute of Setúbal, I carry out teaching and research activities mainly in the areas of Brand Management – Brand identity, brand personality – often related to sustainability issues.
In this context, I have been publishing articles in international journals, participating in scientific events and research projects.
In addition, I have developed other activities related to the coordination of training offers (undergraduate and master's degrees in brand management) and mobility programs in several countries.
Consumer, Retailer, and Producer Green Orientation as a Marketing Driver: An Empirical Study in an Urban Food Market
2023 10.3390/su15043439
Gestão de Competências e Níveis de Proficiência: estudo empírico sobre os comerciantes dos mercados municipais de produtos frescos
2023