Paulo Duarte Valente Almeida da Silveira
Predictors and outcomes of individual knowledge on early-stage pandemic: social media, information credibility, public opinion, and behaviour in a large-scale global study
Marketing and communications channels for diffusion of electricity smart meters in Portugal
The Influence of Advertising at the Point-of-Purchase on Shoppers and Brands: An Empirical Study in Convenience Stores
The influence of customer retention time on slogan recall and recognition: An empirical study
The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants
An Empirical Study on the Impact of Brand Loyalty in Remembering Slogans